What’s the difference between home staging and property styling?

So, what really is the difference between the terms home staging (property staging) and home styling (property styling)? In very simple terms home staging is the service whilst property styling is the skill set needed to execute it. Therefore, staging would be the act of presenting a home in its best light with furniture accessories, artwork and mirrors, and styling is simply the act of placing those items around a property so to create a beautifully presented curated interior designed scheme.

What is the meaning of home staging?

Home staging or property staging is essentially a short-term interior design solution for your property. For the best results the property needs to be empty of any furniture, artwork or accessories. A bespoke full home staging package is then installed into the property on a short-term basis.

The package will include a curated scheme of furniture, artwork, mirrors and accessories all tied together by a cohesive scheme that is structured around the target buyer. The idea is to amplify a feeling of luxury, delivering a furnishings scheme for the ideal home. A place where the buyer can envision themselves living there for many years to come. Taking away the guess work of what may or may not fit in the property and ultimately showing the property in its best light. Evoking an emotion to want that particular property over the others on the market.

To better understand the service of property styling it would be beneficial to fully get to grips with the process of home staging first.

What is property styling?

Property styling, sometimes referred to as house styling, home styling and real estate styling is a similar service however it does not require the property to be completely empty so that a new interior furnishings scheme can be installed. Instead, it works with the owners existing furniture, artwork, mirrors and accessories. Therefore, property styling can be as simple as employing a professional to style your home with all your own belongings, so it is looking the best it can with what is available in the property.  

The objectives for both home staging and property styling are to maximise the value of a property when it comes to selling. When selling a property, home staging and property styling have been proven to increase the value of the property at the point of sale, as well as selling the property faster.

Is property styling considered to be part of your staging services?

The award-winning home staging team at the Burbeck Group are all made up of highly talented property stylists. The team recently won best home staging project in the UK at the International Property awards, the 1st award of its kind for the industry. They are therefore highly coveted property stylists.

So yes, property styling is a key part of our service and a skill set that each member of our staging team possesses in their own unique approach. But we would never advise our clients to simply re-style there home. By employing a stylist to work with what is already their you are not maximising the appeal of the property to its full potential. We are here to maximise sale values and speed up the sales process for our clients. We want every property we work on to outshine the competition and this can only really be done by delivering a full home staging scheme.

We believe very much so. If you are looking for a cost-effective way to improve the look and feel of your home. Hiring a property stylist is a good start. But if you are looking to maximise your property’s value, elevating it above the competition and in turn increasing its sale value whilst reducing the time spent on the market. Then we would always advise you fully home stage your property with a unique staging scheme tailored to your target market.